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In the short term, shady digital marketing firms and their unwitting clientele enjoyed easy SEO outcomes that quickly placed them at the top of the world’s most relevant search engines. However, Google improved its algorithmic process and swiftly punished companies for abusing its system. Many organizations realized that their once-stellar rankings had fallen straight into the gutter. Moreover, these businesses discovered that their presence on the web had lacked real substantive content and genuine links pointing to their website. These unfortunate victims of bad SEO practices found themselves struggling to recover. Fast forward to today, and SEO remains a bit of a dirty word in many circles. But SEO is not only alive and well -- it's thriving. These days, responsive website development, reputation management and meaningful content distribution reign supreme as key solutions to optimize a company’s presence on search engines. Let’s get into some specifics.
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Adding a GIF to a page is super simple — just start typing what you’re looking for and you’ll get options from Giphy.com. Choose your GIF and add it to your page: Because our game can be played again and again, we added a “Play Again” button that connects back to the Game Intro page. A drop-down selector lets you pick the associated page for any multiple choice button: With that, your chatbot is in ready to go. Next, we can add triggers that allow users to find the chatbot. Step 3: Add Keyword Triggers to Serve the Bot If a user asks “what are the directions”, then you can set up a keyword trigger on “directions” so your chatbot answers with a map of your location. We recommend setting up triggers for a business’s FAQs, like “hours,” “appointment,” or “pricing.” For our game, we set a trigger for the word “game” to bring up the Monkey vs. Unicorn Game: You manage all your triggers in the Q&A section of MobileMonkey: In here you can see frequently asked questions without assigned responses — in other words, opportunities to answer those questions. Here are practical chatbot triggers everyone should probably have: “Hello,” “hi” and “hey” triggers a “how can I help you” menu chatbot. B2C businesses can set triggers for popular products and service categories, linked to gallery showcases. B2B businesses will want “appointment,” “schedule” and “demo” linked to a calendar integration.
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